branding & marketing | content creation & web development | stationery & prints
INTENTIONAL CREATION
The unifying piece that keeps Optical Lift’s heartbeat steady is our drive to see intentional content made with a quality and passion that rises above the noise. Just like your 10th grade teacher could tell when you didn’t read the material before submitting the paper, we believe quality speaks for itself.
Whether it’s a new website to display a photography portfolio so a mom can quit her job and come home to her babies, a book cover to encase a lifelong editorial work, or a two inch label to cover the beauty product’s bottle that’s been dreamed of for years; each piece of beauty that we’re tasked with shouldn’t just be good to look at, it should be a net-positive force brought into the world.
MEET THE TEAM
“Optical lift is an optical analogue of aerodynamic lift, in which a cambered refractive object with differently shaped top and bottom surfaces experiences a stable transverse lift force when placed in a uniform stream of light.” Translation? Light creates movement.
Optical Lift was born a few years before it was officially named. I grew up on the foreign mission field, believing that anything was possible if you set your heart toward the Son and pressed in hard enough. My husband’s incredible wielding of the English language captured my heart from the moment I met him, but it wasn’t until we were married and had our first child that I saw his vision for what words can create.
He’s been teaching me how to see value in each word while I’ve been teaching him to stop touching Illustrator, that’s my thing. Separately, we both found a love of creating. Together, we’re discovering what intentional creation really means.
We are Cherith & Marshall Mitchell and we own Optical Lift, a media corp and design agency. We are on a journey. To discover, to serve, to be. Optical Lift is our ship, and the Light guiding our sails is the same Light that conquers the darkness, drives out fear, and brings hope to the smallest corners of weary hearts.
There is power in the word because the Word became flesh and in Him was life and that life was the Light. The Light that shines in the darkness, when all is lost and there is nothing left to be said, whispering in the dead of night, “Fear not, for I have overcome the world.”
Words bring light and the Light has conquered the darkness. Our hope is that as Optical Lift is tasked with creating beauty, we are able to reflect but a small bit of that Light back out into the world.
OUR PRINTED PRODUCTS
The unique designs featured on each and every Optical Lift card, stationary, and wedding suite begin as a meticulously hand-lettered design inked on paper or watercolored by our favorite artist, Karen Caldwell, a missionary in Mexico. Each custom design is then digitized through a labor of love before the card or invitation is ready for printing locally on some pretty luxurious 100% cotton paper.
LET YOUR LIGHT SHINE BEFORE ALL MEN, THAT THEY MAY SEE YOUR GOOD WORKS AND
GLORIFY YOUR FATHER IN HEAVEN. MATTHEW 5:16
Optical Lift. Go higher.