Have you ever had the privilege of meeting one of your heroes? Like shaking hands with one of your favorite authors? Ever tried designing their entire personal brand for their latest book launch?
Talk about nerves.
But Ethan is one of the most humble people I’ve ever met, and even manages to make me feel like the important one. He’s a keeper (except as a client – I fired him and decided to keep him as a friend instead).
Ethan’s personal brand consists of baseball-looking stuff, which is dreadfully dull and I won’t bore you with it. It seems like the sport is some kind of insider’s club and you’re either in or you’re not. (Spoiler alert: I’m definitely not in.) But his brand, on the other hand, looks pretty darn good, if you ask me.
His new website is full of fantastic stories that will make you chuckle, shed a tear, and feel like conquering the world… all within a few paragraphs. The man has some mad writing skills, and his daughters are the cutest. He talks about his daughters a lot, but they’re worthy of the spotlight as skilled artists and musicians.
Ethan and I worked to make his branded stationery something that both reflected his personality and kept people from making the mistake of calling his flip phone (he’s a helpless introvert). I’d be lying if I said I didn’t google baseball a lot during the creation of this brand suite. I also spent a few evenings watching vintage baseball movies, and truthfully? I just don’t get it. But I absolutely did get that the people who do get it, really get it and the whole game seems to revolve around emotions that even made me feel like they were on to something.
While I didn’t design his book cover, I’m holding out for his next best seller. A girl can dream, can’t she?
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