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    OPTICAL LIFT

    Tate & Adele

    August 19, 2020Branding

    Amy has only been running her shop for 5 years, but the things she’s creating out of her home sewing studio are show-stopping. The quality and care that is taken with each of her pieces makes them second-to-none.

    I was tasked with the absolute privilege to re-draw the bird from her logo, and it has brought a smile to my face every time I see it pass by in my feed or get a sneak peek of some newly designed article of clothing she’s magicked up in her workshop. She even turned it into the cutest little tee.

    Creating some instagram highlights to showcase her work was actually the project that put me over the edge and convinced me to start working with an iPad and Apple pencil. Paper and pencil will always be my first love, but finding even more ways to learn and discover expression through digital art has been such a fun adventure.

    As is tradition, when Amy asked me about helping her create a custom fabric for her line of winter jackets, I was equal parts exhilarated and terrified. Together, we created something she should be very proud of: her first custom printed fabric to line her beautiful fall coats. She claims I took what was in her head and put it on paper, but I think she peeked into my brain and asked for me to create exactly what she saw there.

    Truthfully, pairing colors to go well with both a grey and a brown base had its challenges. And of course there’s the ever-present concern with CMYK colors getting screwed up during print – and since I’d never actually worked with a fabric printer, I didn’t really know what I was up against. But after some back and forth, we got it settled out and Amy’s shipment was on its way.

    I almost feel bad for taking any sort of credit for these beauties, because it truly is Amy’s skill and talent that has created not only beautiful fabric, but immaculately sewn jackets (and dozens of other articles of clothing) that will be cherished by their owners for years to come.

    You can visit Amy’s beautiful shop here, or visit her on instagram to see precious little models wearing her gorgeous pieces @tateandadele.

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    ABOUT Cherith

    My name is Cherith, and I am on a journey. To discover, to serve, to be. Optical Lift is my ship, and the Light guiding my sails is the same Light that conquers the darkness, drives out fear, and brings hope to the smallest corners of weary hearts.

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